youmightfindyourself:

Some insightful lessons from Wieden+Kennedy’s Executive Creative Director, John C Jay. Via AIGA.

1: Be authentic. The most powerful asset you have is your individuality, what makes you unique. It’s time to stop listening to others on what you should do.  2: Work harder than anyone else and you will always benefit from the effort.  3: Get off the computer and connect with real people and culture. Life is visceral.  4: Constantly improve your craft. Make things with your hands. Innovation in thinking is not enough.  5: Travel as much as you can. It is a humbling and inspiring experience to learn just how much you don’t know.  6: Being original is still king, especially in this tech-driven, group-grope world.  7: Try not to work for stupid people or you’ll soon become one of them. 8: Instinct and intuition are all-powerful. Learn to trust them.  9: The Golden Rule actually works. Do good.  10: If all else fails, No. 2 is the greatest competitive advantage of any career.

 #7 for me; i got concerned about this a few months ago.  i don’t _want_ to learn how “they” do it.

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    #7 for me; i got concerned about this a few months ago. i don’t _want_ to learn how “they” do it.

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    finding this. Ann

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